Our exclusive collaboration with the world-famous brand SUPREME New York became a truly unique milestone for us.
The initial interest came from the American side, when our traditional caddy lid “Dream Day”, based on the original design of our ancestors, caught the attention of the brand’s business and marketing team.
The request to produce the lid in three different glass shades – two of which were very special – turned out to be a carefully planned commercial strategy by SUPREME, which knows exactly what to offer its customers across selected continents. The final step before the official launch was the direct distribution of the pieces from our workshop to their branches in Europe, Asia, and America.
Sales took place across all time zones and sold out within just a few hours – confirming the timeless appeal of the design, the uniqueness of our product range, and the excellent teamwork between the HALAMA and SUPREME brands.
This collaboration proved us that the tradition and innovation can go hand in hand – and that a brand with deep roots can still resonate with a new generation.
